We Are 12™
The Seattle Seahawks and the Road to Victory
At the start of the 2013 season, Seattle Seahawks quarterback Russell Wilson challenged his teammates to believe with one simple question: “Why not us?” It took 38 grueling seasons, but in 2014 the Seattle Seahawks and the Northwest celebrated their first-ever Super Bowl championship victory.
They didn’t do it alone. Every game day, a tenaciously loyal and record-breakingly loud fan base gives the Seahawks a 12-on-11 advantage every play. These passionate fans are known worldwide as the “12s.”
To honor them, the Seahawks retired jersey number 12 in 1984—and since 2003, the team has raised a “12” flag before every home game to symbolize the importance of, and deep connection with, their loyal supporters.
Organized by EMP in partnership with the Seattle Seahawks, We Are 12 celebrates this historic team, its leadership, and its loud and proud fans.
Devotees of all kinds are invited to experience these hometown heroes in a dynamic, immersive space with rich multimedia; a “Call the Play” interactive experience; Stats Wall infographic; and exclusive interviews with Seahawks players and leadership, including owner Paul Allen, Head Coach Pete Carroll, President Peter McLoughlin, Executive Vice President and General Manager John Schneider, and Chief Operating Officer Chuck Arnold.
Featuring iconic artifacts signifying noteworthy team milestones—including the famed Vince Lombardi Trophy—and ongoing opportunities for fans to connect, We Are 12 will invite you to unleash your inner “12” this game season!
We Are 12: The Seattle Seahawks and the Road to Victory is included with museum admission and is free for EMP Museum members.